Farieha Clothing brings Pakistan a premium selection of branded ready-to-wear fashion for men, women, and kids — where quality meets style.

Farieha Clothing is a proud initiative by Vazeer Optical Hall, a trusted name in Pakistan’s eyewear industry for over 86 years. After decades of success in providing top-quality eyewear, Vazeer Optical Hall is now expanding its legacy into the world of fashion and apparel — with the same dedication to authenticity, customer satisfaction, and excellence that built its reputation since 1939.

Trust & Transparency in Every Purchase

At Farieha Clothing, customers can shop with complete peace of mind — every product on our online store is clearly labeled as either an original brand or a replica, so you always know exactly what you’re buying.

Our Journey from Vision to Fashion

For over eight decades, Vazeer Optical Hall has been synonymous with trust, quality, and
service excellence in eyewear across Pakistan. Building upon this heritage, Farieha Clothing
was founded to bring customers a similarly dependable experience — this time in ready-to-wear branded clothing. We understand that fashion is more than just clothing — it’s self-expression, confidence, and comfort. That’s why we’ve curated a diverse collection that caters to every taste, season, and occasion — whether you’re shopping for everyday wear, formal events, or family gatherings.

Our Global Sourcing & Quality Promise

At Farieha Clothing, we take pride in sourcing our apparel directly from leading brand factories across the world. Our expert sourcing team ensures that every item undergoes a strict quality check in line with international standards before it reaches our shelves. This direct procurement approach allows us to offer authentic branded clothing at nominal
prices, without middlemen — ensuring both trust and affordability for our customers.

Our commitment to uncompromising quality is matched only by our dedication to value. By handling all sourcing and importing in bulk, we ensure you receive premium, long-lasting garments and this strategic advantage allows us to offer you the most competitive, direct-to-consumer prices in the Pakistan.